What Was Makeup Like In The 1940s
Gene Tierney Wears the 1940s Look with All Natural Ease
1940s makeup is i of the most "vintage" looks, and is rather simple to recreate. There was a push for all things natural, different the 1930s and 1950s, which favored reshaping eyebrows and contouring the confront. 1940s makeup enhanced natural beauty with merely a few tools.
During the state of war, European women dealt with huge cosmetics shortages, since petroleum and alcohol – some of the master ingredients in makeup at the fourth dimension – were used for the war endeavour. When makeup ran out, women turned to domicile remedies to substitute, such equally using beetroot juice to stain lips and petroleum jelly to darken lashes and shape eyebrows.
In the United States, cosmetics continued to be manufactured throughout the state of war and were seen past the government as a morale booster for the decorated women on the home front. Women were encouraged to wear makeup all the fourth dimension to hide sadness and attract men, even while at work. Athletes even wore makeup. Color films had a big impact on the market place, as women could at present imitate the shades worn by Hollywood starlets. By 1948, betwixt lxxx and 90 percent of women wore lipstick, two thirds wore rouge, and a quarter wore eye makeup.
Lena Horne, 1946
The makeup look of the 1940s is archetype and sophisticated, but very uncomplicated to recreate. Faces were flawless and fresh looking – the await was all-natural, never 'painted on.' Less was e'er ameliorate than more than, which was good, since most women were surviving on less and less in the early years.
Although this all sounds very simple, a woman's 1940s makeup routine could have a while – the five minute face did not exist! First, the thick foundation had to be applied and blended. Women were encouraged to shape their face with lighter and darker shades of foundation – a darker shade could be used to 'fix' a big nose, big forehead or square jaw. A lighter shade on cheeks could make them await plumper.
Adjacent came the eye shadow. After that, moist rouge was applied. This could besides be used to shape the face, but had to look natural. And then powder was applied with a huge velour or wool puff. It had to be pressed into the face and was applied heavily (as in the face up would exist covered in powder!). Then the backlog had to be brushed off the confront with a powder brush. If the moist rouge wasn't enough, a powdered i would exist applied over the confront pulverisation. Next came the eyebrow pencil, mascara, and (finally!) lipstick was applied.
1940s Makeup Programme
What you need:
- Foundation: A similar colour to your skin.
- Powder: Loose powder to match your skin.
- Foam Rouge: (not powder, unless that is all you can get) In a rose-pinkish shade.
- Eyebrow Pencil: Matching or 1 shade darker than hair color.
- Eye Shadow: (optional, for evenings) match eye color, employ a matte stop – no shimmer!
- Mascara: Dark brown or black, or petroleum jelly (Vaseline) only.
- Lipstick: Matte RED lipstick.
Foundation
Foundations weren't the same as they are today, and not many shades were available–virtually had a pinkish hue, which worked well for white women merely not for ladies of color. Blackness women ofttimes mixed their own makeup or went without powders.
Foundations were also much thicker and creamier – none of our lightweight liquid foundations were effectually. Face pulverization was essential and matched the peel tone while keeping the face up matte. Foundation was non only used to 'correct' a woman'southward colour, like it had in the by, only it likewise helped powder to cling to the face (it couldn't really be used on bare skin without falling off). Foundation and powder were oftentimes extended all the way down to the dress or blouse line, since the shade nearly probable didn't match the face perfectly, to go far less noticeable.
Tip: Apply a light coat of baby oil (mineral oil) to your face before applying a foundation.
Powder
Powders should match your natural skin tone as much as possible. Light shades kept a adult female looking fresh and youthful, while a slightly bronzed shade added a sun kissed glow, popular with picture stars. Near all makeup lines carried a sun kissed color or two.
If you are over 40, your skin is prone to yellowing, in which case a powder with a pinkish tinge volition work improve for you. To apply, utilise a puff to dust your face all over then castor from the neck up to the brow. Only brush downwardly in one case to cease and polish out face up fuzz.
1949 Dab On Powder with a Puff
Tip: A fluffy face puff makes a difference. Don't use compressed powder with a apartment pad for early 1940s looks. Pan-cake compressed makeup came out in the mid 1940s with large success. To women who could afford information technology, it provided more than coverage applied in less time. Simply remember to always castor upwardly, never downwards.
Blush
Rouge (chroma) Applied to the Eye and Brushed Up and Out to the Cheekbones
Blushes (chosen rouge at the time) were used sparingly and weren't bachelor in many shades. They were more often than not pinkish shades of peach and coral or raspberry for bronze skintones. Moist rouge (cream) was used frequently to give a natural colour and was blended into the foundation. Compressed powders were as well brushed lightly on the cheekbones to give a natural rosy wait. Rouge isn't completely necessary to the '40s look, and going without it will notwithstanding achieve the correct touch on.
Tip: Rouge cream is best, simply if you lot can't find any, use a light matte lipstick instead. Apply to fingers then dab and dot on checks and rub in till blended.
Rouge cream or liquid rouge are often found at theatrical costume makeup stores. Some are available in common brands, also – run across these on Amazon.
Eyebrows
Beautifully Arched Eyebrows Were a Carryover From the 1930s
Eyebrows that were sparse and arched continued to be worn in the early years, a carry-over from the 1930s, as well as in the belatedly 1940s, leading into the contoured faces of the 1940s. Eyebrows were worn adequately natural-looking. Arches were well-clean-cut, only eyebrows weren't tweezed to be extremely sparse–merely the stray hairs were removed to create an even, natural curvation. They were further defined with eyebrow pencils that were slightly darker than the hair–a line was drawn at the tiptop of the forehead and the hairs below were left soft. Near women didn't even use an eyebrow pencil, instead simply dabbing on a fiddling petroleum jelly to smoothen the hairs into an arch. Personally, I like this await best for day wear.
Eyes
Very fiddling makeup was used on the eyes. During the day, most women wore a light coating of dark chocolate-brown or black mascara. Some but used Vaseline brushed on the lashes. Mascara came in liquid, paste, or cake with a small-scale lash brush. Adding a drop of water or spit to block makeup gave it a thick build up. 1940s eye lashes were a bit on the heavy side compared to today's await. Mascara was applied to both the upper and lower lashes.
Evening Look with Eyeshadow
Eye shadows could also be worn, but in very neutral colors, and unremarkably only for evening looks. Middle shadows should friction match the eye colour (non compliment information technology like we do today). Blue-eyed gals should use blue-greyness shadow, greenish eyes used grey shadow and brownish shadow was used on hazel, brown, or blackness optics.
For evenings, eye shadow colors were sometimes matched to the apparel, but often silverish or gold was added to a regularly used shade. Centre shadow was worn in a single colour (no smoky eyes or contouring here!) from the lash line all the style to the forehead and composite for an evening look, or just on the top eyelid for daywear. Eyeliner wasn't used at all until the very end of the 1940s, and and then only applied to the top lash line. Eyeliner was believed to exist too "imitation" looking in most cases.
1946 Evening Makeup with Gray-ish Eyeshadow
Lips
The lips are the nigh of import part of the '40s face. Lipstick was idea to keep women'southward spirits up during wartime. Lipstick was red, red and … crimson! Shades could be bluish or orange-y and everywhere in between, but lipstick was always cherry and ever worn. In the fall, shades became a little darker, and were a little bit lighter in the spring. Steer clear of bright pinks though – they weren't worn until the '50s.
"Crimson Majesty" by Tangee Lipstick
Lipstick was mostly completely matte – women were told to moisturize lips before applying lipstick, as well as calculation a dab of oil on peak of the lips if the color was as well bland. They also blotted lips with a tissue later on each lipstick application. By 1948, lipstick pencils had appeared and were beingness used to perfectly outline the oral fissure before lipstick was applied.
Women tried to plump up their pout using lipstick if their mouth was 'likewise thin.' They went for an even look – lips should exist the same size on top and bottom. This plump look was called the Hunters Bow lip, coined by Max Factor, and made pop by actress Joan Crawford. For thin lipped women, over-drawing the lip line was needed to achieve the right shape. Lip liners certainly helped with this in the tardily '40s. Actresses Lauren Bacall and Ingrid Bergman didn't bother to overdraw their naturally thin lips. They preferred the natural dazzler look, equally did almost women in the 1940s.
1940s Overdrawn Ruby Lips, Full on Elevation and Bottom
Tip: Start your draw line either with pencil or pointed lipstick at the peak of your cupid'southward bow and draw outward to the rima oris corners. Fill in the top lip with lipstick. Rub your top and bottom lip together to transfer the color. Touch up the bottom lip if its non even with the top.
Fingernails
Revlon Nails – Red, Red, and More Ruddy to Match the Lipstick
Fingernails were always neatly trimmed and filed into long oval shapes. Nails were kept slightly shorter during wartime work for safety. Cuticles were likewise always kept immaculate, trimmed, and moisturized. Nails were about ever painted in various shades of red, although pink, coral, mauve, rose and burgundy were also popular colors. Boom shine colors often came in a set with matching lipstick. A clear coat topped all nail polish for durability. I fingernail fad was to exit the half moon white spot at the base unpainted – this was a classic fingernail manner of the 1920s to 1940s. Seeing a manicurist was a frequent expense for women throughout the decade.
1940s Nailes with a Half Moon Exposed
Tip: An piece of cake way to create an even one-half moon shape on your nails is to utilize stick on pigsty paper reinforcements. Use the labels to the base of your nails. If the top of the inside pigsty is just touching your cuticles, then the shine lines will be right where you want them. Apply shine. Remove labels after one minute simply before the polish is completely stale. Use a white polish if your nails are tiresome. Apply clear glaze to finish. See detailed directions hither.
1940s Makeup Today
Today it won't have much makeup to finish off your '40s await. Just paint your nails red, put on enough of confront powder and black mascara, ascertain those brows, put on a flattering shade of red lipstick, and you're good to get! Information technology is not well-nigh every bit complicated as nearly online tutorials show you lot.
TIP: Purchasing modernistic makeup to create a 1940s look is not easy. Most mod colors are shiny, glittery, bright, and otherwise unsuitable for the natural '40s look. You will want to find makeup that is pure matte – no smooth.
Revlon makes a good matte line, and some of the newer organic makeup lines likewise take good choices. Max Factor and Elizabeth Arden were original 1940s brands and thus still accept a few colors and products in their modern line (like Pan Cake powder). My personal favorite pure carmine lipstick is 50'Oreal Infallible Le Rouge Lipstick #308c (AKA Target Ruby-red).
Besame is another line that recreates vintage makeup colors and corrective cases from original formulas (highly recommended!). They have a guide to which of their makeup works for unlike eras here.
Finding the right color and makeup brand for yous will be trial and fault.
For my own 40s makeup I tend to cull very light applications of powders, blush, and mascara with a blood-red or pinkish red lipstick. If I was going for an evening or pinup await I would do heavier applications.
More 1940s Makeup Guides
To get more tutorials, I would unremarkably suggest turning to a book or website on 1940s makeup. However, in my opinion, in that location are few quality sources for the natural everyday women of the '40s. Almost online videos and tutorials lean on the modernistic or "pin up" side of makeup and use a boat load of extra makeup products and tools never known in the 1940s. Use them as a suggestion, just stick to the style explained here and you will be glamorous in no time.
Here are a few sources I Practise recommend:
http://pilus-and-makeup-artist.com/womens-1940s-makeup/ – More than 1940s Makeup history
Retro Makeup: Techniques for Applying the Vintage Look by Lauren Rennells is a keen book to accept on hand. The looks are a chip more movie star than daywear, but the modernistic techniques are still helpful. I love her Vintage Hairstyling volume besides.
Makeup & Beauty – A 1940s Guide – This original beauty book from the 1940s is the one resource I highly recommend when you are ready to take your makeup application to the next level. The volume covers more details near choosing colors, application tips and tools, and my favorite: how to apply makeup for my specific face shape. After following all the directions in this book I was able to create an fifty-fifty better 1940s wait with makeup, specific for my face shape, skin blazon, and coloring. This is why going to a directly source from the 1940s is MUCH BETTER than whatever "inspired" makeup lesson tin accomplish. Only $9.99 as a digital download.
Read More than
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What Was Makeup Like In The 1940s,
Source: https://vintagedancer.com/1940s/1940s-makeup-guide/
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